Digital Content

The website you are currently on was fully designed and created by me using WordPress.

New Websites Development

Challenge: Cerner’s websites had not been through a full review and refresh in years. The content was out of date, and the design and structure weren’t users- and mobile-friendly.

Project: I was part of the UK and France websites redesign team. With a web-designer and a copy-writer, we went through all the existing content. We reviewed what was relevant and/or obsolete, and we developed the architecture of the new sites in line with the clients/prospects and business requirements. I also reviewed, copy-edited and approved all the content.

Results: Cerner.co.uk went live in July 2017 and Cerner.fr in October 2017.

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Content & SEO Review

Challenge: TEA XI was a new tea brand which launched in April 2018. The co-founders are French and Hong-Kongers and they needed help improving their website content.

Project: I reviewed and edited all the website content in order to make it more SEO friendly. I also advised the founders and answered any digital and influencer marketing questions they had.

Results: My client was able to go live on time and started making sales from day one. “We are a new small company so we had plenty of questions. Claire was really helpful and she provided a lot of useful comments for linguistic contents and gave us good advice on our marketing prospect. She is a true professional and dependable person. It is a pleasure to work with her.” – Liz Mo. co-founder of TEA XI (unfortunately TEA XI has since closed)

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Content Creation & Influencer Work

Challenge: With a passion for travel and interior design, I wanted to develop a platform where I could share creative content.

Project: I decided to launch a blog where I could share travel itineraries and tips, and document all the details of my house renovation project. I develop an extensive editorial content schedule helping me manage this project as well as my full-time day job. I produce all written, photographic and video content. I post regularly and share all content across multiple social media platforms.

Results: The platform has grown significantly since its launch in 2016 and welcomes 1,400+ visitors a month. It has given me the opportunity to work with brands like Hotels.com and Domu Brand and create content for their campaigns. I was also given the chance to feature on BuzzFeed, Bored Panda and influencers platforms, such as Wanders Miles and The Wandering Darlings. This platform also helped grow a strong network of influencers and bloggers, and deepen my knowledge of influencer marketing.

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Video Production

I am also an experienced video producer and editor. Throughout my career, I have created corporate videos, vlogging-style guides, IGTV, TikTok and more. Some of my videos have obtained more than 30,000 views.

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Contributor Work

In addition to my work for my clients and on my website, I am often approached for some contributor work and guest posts on various digital platforms such as PR Moment, Written From, Expatolife and The Difference Collective, to name a few.

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