New Websites Development
Challenge: Cerner’s websites had not been through a full review and refresh in years. The content was out of date, and the design and structure weren’t users- and mobile-friendly.
Project: I was part of the UK and France websites redesign team. With a web-designer and a copy-writer, we went through all the existing content. We reviewed what was relevant and/or obsolete, and we developed the architecture of the new sites in line with the clients/prospects and business requirements. I also reviewed, copy-edited and approved all the content.
Content & SEO Review
Challenge: TEA XI was a new tea brand which launched in April 2018. The co-founders are French and Hong-Kongers and they needed help improving their website content.
Project: I reviewed and edited all the website content in order to make it more SEO friendly. I also advised the founders and answered any digital and influencer marketing questions they had.
Results: My client was able to go live on time and started making sales from day one. “We are a new small company so we had plenty of questions. Claire was really helpful and she provided a lot of useful comments for linguistic contents and gave us good advice on our marketing prospect. She is a true professional and dependable person. It is a pleasure to work with her.” – Liz Mo. co-founder of TEA XI (unfortunately TEA XI has since closed)
Content Creation & Influencer Work
Challenge: With a passion for travel and interior design, I wanted to develop a platform where I could share creative content.
Project: I decided to launch a blog where I could share travel itineraries and tips, and document all the details of my house renovation project. I develop an extensive editorial content schedule helping me manage this project as well as my full-time day job. I produce all written, photographic and video content. I post regularly and share all content across multiple social media platforms.
Results: The platform has grown significantly since its launch in 2016 and welcomes 1,400+ visitors a month. It has given me the opportunity to work with brands like Hotels.com and Domu Brand and create content for their campaigns. I was also given the chance to feature on BuzzFeed, Bored Panda and influencers platforms, such as Wanders Miles and The Wandering Darlings. This platform also helped grow a strong network of influencers and bloggers, and deepen my knowledge of influencer marketing.
I am also an experienced video producer and editor. Throughout my career, I have created corporate videos, vlogging-style guides, IGTV, TikTok and more. Some of my videos have obtained more than 30,000 views.
Interior DIY Guide
Company ‘About’ video
In addition to my work for my clients and on my website, I am often approached for some contributor work and guest posts on various digital platforms such as PR Moment, Written From, Expatolife and The Difference Collective, to name a few.